Challenge

Create a logo for a podcast

This podcast will be hosted by two authors of different generations 20-30 years old and 35-42 years old. Bilingualism is mandatory, so that people who know Kazakh and Russian can listen to the podcast.

The concept is to discuss the current life of Kazakhstan on behalf of ordinary people of different generations. In this podcast will be raised topics that affect the development of Kazakhstan and the society of our country. These topics are history, culture, economy, traditions, art, everyday issues, mentality, music, cinema, theatres. Two generations in a conversational genre will share their personal opinions on various topical issues and invite guests.

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Solution

The idea was inspired by a landmark moment in the history of Kazakhstan, the transition to the Latin alphabet. It demonstrates the transition between two generations. The font in Russian reflects the older generation and its massiveness refers to the Soviet past to the stylistics of the past times as the headlines of those years in the press. The Latin over wraps around and conveys the dynamics of modern Kazakhstan telling us about the very name Jasa - which translates as dare!

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