Task

To visualize the benefits of the ForteBusiness social media app, POS, and LED screens

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The target audience

Micro and small business. Those with a minor point in the bazaar, a small clothing brand, a store in the yard, a service station, a cafe, a nail salon at home, freelancers, and individual entrepreneurs.

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Idea

Given the bold nature of the Forte brand, we suggested using the colloquial name for any Kazakhstan business initiative - “movement”. A bit of humor and very our way

In visualization, we decided to use themed stylized 3D objects moving through the air controlled by a smartphone with ForteBusiness, with aesthetic metallic textures (money, documents, seals, vehicles - everything that is functionally and emotionally related to the movement in business). Objects are combined with emojis, which are often used by “moving” Kazakhs in correspondence.

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Movators

Creative concept: Timur Shaitkaliev, Dmitry ShchegolikhinProject
management: Ilia Akhmedzhanova
Retouching and compositing: Nikita Tyulyupov
Graphic design: Den Forstmann
Producers: Artem Podkovyrov, Dmitry Shchegolikhin

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Invited expert

3D Design & Animation: Ratmir Akhmejanov

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Forte Bank

Project curator: Sholpan Mukashevna Nurumbet
Project manager: Anton KimProject
Manager: Marat Botin