Task

Develop a creative idea for a bank product in the form of cashback. Minimal and clear in design, but creative key visial

The 7% needs to be presented in a way that makes it clear that it is a bank product not in the format of a discount (!).

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Idea

In the brief we had an insight that cashback is first of all not a discount and if you had $100 you have $107 together with cashback. So your money born money.

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Solution

Literally depict the birth of money. To literally depict the birth of money, the visual reference in this task was the scene from The Lion King when Pumbaa was revealed to the jungle. In conjunction with the Japanese minimalist animation. An idea with high potential for scaling up into a big advertising campaign with a cute and cuddly character.

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